The Founder's Message: A Journey to Echelon Properties

The genesis of Echelon Properties, as I reflect upon it now, feels both like a sudden spark and the culmination of a long-held ember. The formal establishment of the Echelon Properties brand in 2022 was indeed a pivotal moment, yet the seed of this ambition was sown much earlier, back in 1998. It was then, amidst the burgeoning possibilities of the late nineties, that the allure of real estate investment first captured my imagination. The desire wasn't solely about transactions and properties; it was about crafting a career and a lifestyle intrinsically linked to something I genuinely loved and enjoyed – the profound satisfaction of helping people navigate significant life decisions.

My ultimate aspiration for Echelon Properties extends far beyond the realm of mere real estate brokerage. It is to cultivate a trusted brand, a true home for individuals who, like myself, dedicate their diverse talents and experiences to uplifting the lives of others and elevating the real estate industry as a whole. My affiliation as a real estate sales agent with the innovative platform of eXp Realty. provided the fertile ground and the necessary infrastructure to nurture Echelon Properties from a nascent vision into a tangible reality. This partnership has been instrumental in empowering me to bring this long-cherished dream to fruition.

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At the heart of Echelon Properties lies a simple yet powerful guiding principle: to ‘create happiness in the universe.’ This isn't just a catchy slogan; it's the very ethos that permeates every interaction, every transaction, every relationship we cultivate. I deeply value the connections I've forged with like-minded professionals across the real estate landscape, individuals who share this fundamental desire to make a positive impact. The greatest reward comes from witnessing our collective ideas, our relentless innovation, and our dedicated hard work translate into tangible improvements in the lives of our fellow professionals and, most importantly, our cherished clients.

My journey to this point has been enriched by a tapestry of inspiring individuals and diverse experiences. My formative years in wholesale and retail banking instilled in me a foundational understanding of finance and client service. My foray into mass marketing honed my ability to connect with people on a broader scale. Experiences in mentoring and volunteering illuminated the profound impact of guidance and selfless contribution. Even my involvement in sports taught me invaluable lessons in teamwork, discipline, and the pursuit of excellence.

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Beyond these professional and personal engagements, the resilience, unwavering drive, and deep understanding of sacrifice I inherited from my parents have been unwavering pillars of strength. Furthermore, my international education and diverse life experiences broadened my horizons, providing a crucial global perspective that informs my approach to business and to life. Growing up with hyperactivity disorder presented its own unique set of challenges, requiring me to forge my own path to success. Yet, the unwavering encouragement and steadfast support of my family and educators proved to be instrumental in navigating those early hurdles.

Looking towards the future, my vision for the Echelon Properties brand is ambitious yet deeply rooted in a desire to empower others. I envision scaling this D.B.A. into a thriving international real estate team-oriented business, a platform where I can offer others the opportunity to achieve their own professional aspirations and realize their dreams, regardless of market fluctuations or unforeseen obstacles. It's about building a legacy of shared success and collective growth.

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The very name, "Echelon Properties," was carefully chosen after much contemplation, a deliberate branding decision intended to encapsulate the core values and overarching purpose of our endeavor. I sought a name that would resonate with both our internal team and our clientele, a name that would immediately convey the level of service and the caliber of professionalism we strive to embody. "Echelon" speaks to a position of prominence, a recognized standard of excellence, and that is precisely the reputation we are committed to building.

The Echelon Properties brand symbolizes not only our ambition to operate at the absolute zenith of the real estate sector – a hallmark of recognized quality and unwavering integrity – but also the aspirations and significant life accomplishments of our valued clients, their cherished loved ones, and our dedicated team members. Our fundamental mission is clear: to be the absolute best at helping our clients realize their dreams of homeownership. Every action we take, every strategy we implement, is fueled by a profound desire to be of genuine service, ensuring that our clients can truly "live happily ever after" in the homes we help them secure.

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Looking beyond the immediate landscape of residential real estate, I am actively developing a business plan that explores exciting avenues for diversification, particularly in the realm of multi-family shipping container homes and sustainable rural development. This vision is deeply informed by a fundamental understanding of human needs, as articulated by Abraham Maslow's hierarchy. At its base lies the physiological level, encompassing the essential requirements of sleep, food, and, crucially, shelter.

Considering the pressing realities of our time, particularly the homelessness crisis exacerbated by the repercussions of the recent pandemic, the decision to solidify a business dedicated to helping individuals locate and secure a home – a sanctuary that fosters happiness, safety, shelter, and ultimately, mental well-being – felt not just logical, but deeply necessary. I am filled with immense excitement for the journey that lies ahead for Echelon Properties. We stand in a privileged position, with a unique opportunity to not only assist our clients in achieving their dreams but also to inspire a culture of excellence and collaboration within our team. While the future remains unwritten, I am confident that through continuous evolution and a spirit of joyful dedication, we will accomplish great things and inspire others along the way. Welcome to Echelon Properties.'

— Mohsen Salehi, Global EMBA, CIPS, SRES®

    Principal Real Estate Advisor & Founder